• Confirm the consumer currently shopping, compare to consumer wanted or intended and the consumer segments available in the market

• In depth consumer study by visiting multiple stores in multiple locations

• Comparison of how you rank against your competition

• A detailed description of your consumer, describing every aspect so you can understand who they are and what is important to them

• Perform a walkthrough with key members of your team and take you through what I see with my eyes in regards to strengths, opportunities and how you compare against the market

• Give examples on the spot of what is needed to achieve growth

• A walkthrough of key competitors with explanation of what they are doing well, not well and where you can take market share from them

• Using my experience, deliver an analysis that details Strengths, Weaknesses, Opportunities and Threats

• Identify the actions based on the analysis and give priority order based on organisational capabilities

• Following a study of the consumer and identifying who the target consumer is, I will give a detailed list of opportunities to capture this consumer

• Detail a short-term and long-term action list of actions needed to optimise the consumer experience

• Give a physical walkthrough of your store and explain what is working, not working and where the biggest opportunities are

• Based on your market positioning we can identify what actions to take in regards to your competition, where to follow them and where to beat them

• Together determine the best place for your brand to sit within the market, giving you the best opportunities to maximise sales

• I can deliver a competitive analysis based on a consumer standpoint looking at competitors within your market position and aspirational competitors we identify

• Given consumer target, I can support in determining the best collection content in regards to fashion level, basic styling vs. fashion styling, quality level and pricing architecture

• Combining your target consumer and their spending power with market position and competitive analysis, I can support to determine a pricing architecture for your collection

• I can work with your existing Planning organisations to pull data and using your systems and processes, figure out the best path forward in regard to product pricing and collection content based on the capabilities of your business

• After identifying the target consumer and actions to take, I can support in giving the priority rank of how to best tackle to achieve earliest results based on your company capabilities

• Workflow based on your intended consumer, current state of your collections and the teams already in place in regards to buying, design, planning and sourcing

• Marketing and Digital play a key role and we can discuss their strengths and weaknesses and what is needed to reach the target audience but these areas are out of scope

• Review your team structure and capabilities and determine if you have the right people in the right job

• Build an action plan to assist in the creating of the best team to accomplish your goals

I can support your leadership, guiding and coaching through change management and understanding what it takes to build a motivated and inspired team. How to pull the best out of your team through trust, empowerment and coaching. Looking at the total team and how to make sure you have the right people, with the right energy, doing the right job. 

I have a long track record of exceptionally strong leadership qualities, it is the teams I have worked with that delivered the strong results in my track record. I am a caring and compassionate leader and know how to build the best teams.